ICON Week is held to support parents and carers, and help prevent serious injuries, illnesses, and even fatalities caused by Abusive Head Trauma, often resulting from shaking a baby.
ICON is a programme embraced by health and social care organisations across the country, providing essential information about infant crying, including coping strategies, parental support, and stress reduction.
The ICON programme is built around a simple, evidence-based acronym:
I – Infant crying is normal and will eventually stop – babies often begin to cry more frequently around two weeks of age, peaking between six to eight weeks.
C – Comfort methods can sometimes soothe the baby, and the crying will cease.
O – It’s OK to walk away for a few minutes if you have ensured the baby’s safety and the crying is overwhelming.
N – Never shake or hurt a baby.
This year’s ICON Week focuses on sharing ideas and best practices. Friends and relatives play a crucial role in supporting parents and carers during the challenging times when a baby is crying.
Dr Suzanne Smith, nurse, health visitor, and founder of ICON, said: “Abusive head trauma can occur in any setting when a parent or carer is overwhelmed by persistent crying.
“Help is available for anyone who feels overwhelmed. Reach out to your midwife, health visitor, or GP.”
Visit the ICON website for more information.